Reusable and refillable packaging is a growing sustainability trend in the UK, embraced by both startups and major retailers to reduce plastic waste and promote circular economy models. Here’s an overview of key companies, initiatives, and platforms offering or supporting reusable and refillable packaging in the UK.
Walk down any supermarket aisle or scroll through your favourite online shop, and you’ll notice a quiet revolution taking place. From refillable shampoo bottles to returnable grocery containers, reusable packaging is reshaping the future of retail in the UK—and for good reason.
The Problem with Single-Use Packaging
For decades, retail has relied on single-use plastic and throwaway materials to keep costs low and convenience high. But the environmental cost is staggering. According to WRAP, the UK produces over 2.2 million tonnes of plastic packaging each year, much of which ends up in landfill or the ocean.
With growing awareness about climate change, plastic pollution, and overconsumption, both consumers and businesses are looking for better options. That’s where reusable packaging comes in.
What Is Reusable Packaging?
Reusable packaging refers to containers and materials designed to be used multiple times, rather than discarded after a single use. This can include:
- Refillable bottles for household products
- Returnable delivery boxes
- Durable jars for pantry goods
- Reusable pouches for cleaning and personal care items
These systems are often part of a circular model, where packaging is returned, cleaned, and reused—keeping waste out of the environment.
Why It Makes Sense for Retailers
- Meets Customer Demand
Consumers are becoming increasingly eco-conscious. According to a 2023 Deloitte survey, over 60% of UK shoppers prefer sustainable brands. Offering reusable packaging helps retailers meet customer expectations and stand out in a crowded market. - Cost Savings Over Time
Although the upfront cost of reusable packaging may be higher, it pays off in the long run. Businesses can save on material costs, reduce waste disposal fees, and improve brand loyalty. - Supports ESG Goals
With tighter regulations and pressure to reduce carbon footprints, reusable systems help retailers meet Environmental, Social and Governance (ESG) targets—crucial for attracting investors and staying compliant. - Innovation and Differentiation
Brands like Loop, Bower Collective, and Splosh are proving that refill and return models work—and customers love them. Retailers that adopt these systems early can lead the shift, rather than play catch-up.
Key Companies and Retailers in the UK
1. Loop (by TerraCycle)
- Model: Reusable packaging for everyday products (toiletries, food, etc.)
- Retail Partners in UK: Tesco
- How it works: Customers buy products in durable containers, return them after use, and containers are professionally cleaned and refilled.
2. Unpackaged
- Focus: Zero-waste refill stations for dry goods, cleaning, and personal care items.
- Retail Partners: Planet Organic, zero-waste stores, and independent grocers.
- Model: Offers consultancy and refill system designs for retailers.
3. Bower Collective
- Products: Refillable household and personal care products (cleaning sprays, handwash, shampoo, etc.)
- Packaging: Refill pouches are returned in prepaid envelopes for closed-loop recycling and reuse.
4. Splosh
- Products: Cleaning and personal care liquids
- How it works: Concentrated refills sent by post; customers refill bottles at home.
5. Ecover and Method
- Retail Presence: Supermarkets (e.g., Waitrose, Sainsbury’s)
- Refill Stations: Installed in various stores across the UK for laundry and cleaning products.
6. LUSH Cosmetics
- Initiatives: Offers solid shampoo bars (no packaging) and “bring it back” schemes for black pots.
- Rewards: Customers get free products when they return empty packaging.
🛒 Supermarkets with Refill/Reuse Initiatives
– Asda
- Sustainability Stores (e.g., in Leeds): Refill stations for rice, cereal, detergent, etc.
- Partnerships: Brands like Unilever and Kellogg’s
– Waitrose
- Unpacked initiative: Piloted refill stations for pasta, wine, coffee, and more.
- Goal: To reduce single-use packaging and test customer response to reusables.
– M&S (Marks & Spencer)
- Fill Your Own Trials: Refill stations for pantry staples and cleaning products.
🛍️ Zero-Waste & Refill Shops in the UK
There are hundreds of local refill shops across the UK, such as:
- The Source Bulk Foods
- Earth.Food.Love (Totnes)
- Refill Quarter (Bristol)
- The Refillery (Edinburgh)
These shops typically sell food, cleaning, and personal care items in bulk — customers bring their own containers.
🧴 Refillable Packaging Trends in the UK
- Consumer Awareness: Increasing concern over plastic waste has pushed demand for sustainable packaging options.
- Government Support: Policies and consultations underway to encourage reusable packaging through Extended Producer Responsibility (EPR) schemes.
- Technology Integration: QR codes, digital tracking, and deposit-return systems (DRS) are being tested.
The future of retail is not throwaway—it’s circular. By embracing reusable packaging, UK retailers have a powerful opportunity to reduce waste, connect with conscious consumers, and drive long-term value. It’s not just an eco-trend—it’s smart, sustainable business.